Celia Balson is a seasoned Human Resources and Recruiting expert who has worked with both startups and notable organizations - UniFirst Corporation, Cars.com, Interior Define, AKG (Automotive Keys Group) - throughout her 10+ years in the field. Celia’s expertise lies in helping companies develop thoughtful and robust HR plans as those companies are engaged in major periods of growth and transition. Early in her career, Celia experienced first-hand how often businesses place HR and recruiting as a secondary need versus a revenue-driving and profitable area of business. Recognizing the need for a consulting firm to assist companies in strategically solving their people puzzles, Celia founded Work Friendly in 2016.
Work Friendly is a female-founded, people-first consulting agency that partners with clients to recruit, retain, and engage the most important aspect of their business, their people. In her current role as CEO of Work Friendly, Celia supports the company’s growing number of agile consultants in providing cost-effective and strategic solutions for companies as small as two people all the way up to Fortune 100 organizations.