Case Study: Redesigning the Candidate Experience During a Period of Growth

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The Opportunity

As Sibel Health continued to evolve, leadership recognized the need for stronger operational alignment across people operations, systems, and organizational processes. What had once worked during earlier stages of growth was becoming increasingly difficult to sustain at scale. The organization needed a more integrated approach capable of supporting both day-to-day operations and long-term business growth.

The Challenge

  • Reliance on external recruiters
  • Unstructured interview practices
  • Unprepared interviewers

Why the Challenge Existed

Like many growing organizations, the pace of business growth had outgrown the systems, workflows, and internal infrastructure supporting the company. Disconnected processes, limited operational visibility, and evolving people needs created friction across the organization and made it difficult for leadership to scale confidently. 

Why Work Friendly

The organization was not simply looking for transactional HR support. Leadership needed a strategic operating partner capable of aligning people strategy, operational execution, and scalable infrastructure under one coordinated model. Work Friendly partnered closely with internal stakeholders to create a customized approach tailored to the organization’s growth stage, operational priorities, and long-term goals.

The Transformation

Work Friendly worked alongside leadership to stabilize foundational operations while building scalable systems designed to support future growth. Overhauled full cycle recruiting in its entirety. Hired a TA Specialist to partner with WF. Implemented a process for hiring managers to request a new job posting. Created training and interview resources for interviewers and presented to leadership team. Improved candidate experience and increased offer acceptance rate (creation of onsite interview guide, updated email templates and optimized ATS, implemented closing calls). Reduced bias in the recruiting process by implementing custom interview scorecards and targeted interview questions.

The Impact

  • Eliminated reliance on external recruiters
  • Increased offer acceptance rate
  • Improved candidate experience
  • Reduced bias in the recruiting process
  • Reduced time to fill and time to hire.

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